With two weeks to go until the start of the IAB UK’s first-ever Digital Upfronts, for which Millennial Media is a partner, I was asked by the IAB to share my thoughts and preview what we would be presenting at our session on Friday October 17.
As a brand-new showcase for the UK digital advertising industry, we’ve taken Upfronts as a perfect opportunity to address mobile’s central role in consumers’ cross-screen journey. Here’s a few of our key takeaways that we’ve shared with the IAB:
Consumers are engaging across a range of devices and mediums, but still expect consistency from brands around look, feel and messaging.
Advertisers must connect with audiences across smartphones, tablets, laptops and PCs, to make their campaigns more cohesive, relevant and impactful.
The next phase in this digital evolution will require brands to become more strategic with mobile, placing it at the heart of all communications to align advertising and messaging as audiences move across devices.
You can read more on what we’ll be talking about on the IAB’s website as well of details for how to register for our Central London event on October 17. For those of you planning to come along, I look forward to seeing you all at Upfronts!
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.