One of the most effective advertising tactics to come out of digital marketing is retargeting. It gives an advertiser the unique opportunity to complete unfinished business with a consumer. In this segment of Decoded, we walk through a simple yet completely revolutionary form of re-targeting. The advertiser leverages cross-screen technology to go from digital to physical by retargeting users that have shown interest for a brand online, but doing it on their mobile device when they are near a brick-and-mortar outlet in the real world.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.