Video ads get some of the highest engagement rates on the Millennial Media platform. Video is inherently eye-catching and interactive, which makes it a great choice for advertisers.
A great complement to video ads are Rich End Cards. Instead of ending on a static image, a video can end with a space that can be populated by any product in our diverse rich media product suite. If you want to get a little more mileage out of your video buy, and push your video a little further into mobile, consider a Rich End Card. Here’s a gif to illustrate how it works:
Rich End Cards can be a great way to connect with viewers for many different types of advertisers:
- A retail advertiser could end a video ad with a gallery of products for sale
- A CPG advertiser could add a coupon download at the end of a video ad
- A hotel or tourist bureau could conclude a mobile video ad of a luxe location with a photo option, using the device’s native camera to allow the viewer to take a picture of himself and paste it onto a related background
- A movie trailer could end with a gamification option, allowing a viewer to insert herself into the world of the film
Some videos in the mobile ad market don’t take advantage of the native functionalities of the devices themselves, and all the cool things they can do. We think it’s exciting to be able to combine all the different things in our bag of tricks (more formally known as our software development kit) in fun new ways.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.