Last week, we launched mmSDK 6.0, Millennial Media’s latest software upgrade and most robust release to date. This new SDK enables publishers to maximize the revenue opportunities from their inventory through yield optimization across all mobile demand solutions, including Millennial Media-sourced demand, the Millennial Media Exchange, publisher-direct sold campaigns, and publisher and network mediation partners.
This upgrade cements Millennial Media’s position as a publisher’s number one partner for monetization. Rather than juggling multiple partner relationships, publishers can count on Millennial Media to do the heavy lifting for them. Furthermore, our dynamic yield optimization algorithm works seamlessly to drive optimal fill and revenue amongst a publisher’s partners, whether sourced by the publisher or by us.
I’m particularly excited about Millennial Media’s new ability to mediate to any demand source, including client-side mediation partners like Facebook, InMobi, Chartboost, iAd, and more. Our built-from-the-bottom-up SDK allows us to add new mediation partners seamlessly and quickly, without the delay of additional SDK updates.
Integrated reporting and dedicated account management take our mediation tools to new levels, providing publishers with the insights needed to manage their existing business and uncover new revenue streams.
We strive to make mobile simple for our partners, and the advanced mediation available via mmSDK 6.0 does just that. Increased fill rates mean more revenue for developers, which makes everyone happy. Contact us to learn more.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.