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Reel change in programmatic: the opportunities in video and mobile ad trading

Digital trading continues to develop at pace, and now mobile and video are driving new opportunities for advertisers. Harriet Kingaby explores what’s next for programmatic.

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Nexage Sees Mobile Programmatic Spend Increase 227% YoY

Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up 718% thus far in 2014, per a release.

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Nexage Reports 227 per cent Growth in Programmatic Spending

Mobile advertising marketplace Nexage has reported a 227 per cent growth in programmatic spending through its systems, with brands and consumers both showing a massive shift towards mobile.

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App developers outperform the market

App developers that use the Nexage mobile ad marketplace have experienced 165% revenue growth in…

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The Changing Storyline for Mobile Creative

Victor Milligan, chief marketing officer at Nexage, considers the growth and popularity of more sophisticated mobile ad…

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Developers Grow Revenues by 165 per cent Using Nexage

Premium mobile ad marketplace Nexage has released its latest Mobile Insights report, showing that mobile…

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Nexage sees demand for video ads up 516%

Developers using the Nexage Marketplace are currently way ahead of the curve, at least that’s…

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App developers see 165% revenue growth as demand for device ID and location data rises, Nexage report shows

App developers on Nexage’s mobile programmatic platform have seen 165 per cent growth in revenue…

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Nexage says app developers have grown revenue 165% on its mobile ad marketplace

Nexage said that app developers that use its mobile ad marketplace have seen 165 percent revenue growth in 2014….

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Q2 Mobile CPG Spend Spike Isn’t Just An Aberration

CPG brands are starting to shell out more on mobile programmatic and the second quarter…

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