Insights

Nexage Insights contains a collection of the latest mobile advertising trends, research, perspectives and more. Download our most recent Mobile Insights Report, read our blog, check out customer case studies, and catch-up with us at industry events. Check back for updates!

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Millennial Media To Buy Nexage, Mobile SSP And Exchange, For $108M

Millennial Media needed a good story around programmatic, and now it has one. The publicly traded mobile ad tech platform has signed an agreement to buy mobile exchange player Nexage for $107.5 million in cash and stock. The deal enhances Millennial's credentials as an independent programmatic platform connecting advertisers with mobile supply sources, including app developers and mobile web publishers, and will let it support a range of transaction types including public and private RTB auctions and programmatic-direct deals.

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Nexage Signs Deal to Create the Leading Independent Mobile Programmatic Marketplace

We are thrilled to announce that Nexage has signed a definitive agreement to be acquired…

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Millennial Media to Acquire Nexage, a Leading Mobile SSP and Advertising Exchange

To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising.

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Millennial Media acquires Nexage to drive data-enriched mobile ad impressions

Mobile ad network Millennial Media continues its buying spree with Boston’s ad tech firm Nexage in an attempt to provide an end-to-end assortment of advertising offerings to publishers.

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Industry Viewpoint: Millennial Media Acquires Nexage

Earlier this week, mobile ad platform Millennial Media announced it had paid $107.5m (£65.6m) – made up of $22.5m in cash and $85m in shares – to acquire Nexage, a mobile ad exchange and supply-side platform.

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Millennial Media Buys Nexage for $107 Million, Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock…

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Adtech firm Nexage to be acquired by Millennial Media for $108M

Boston-based Nexage, a provider of real-time bidding technology that helps automate the buying and selling…

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Millennial Media to acquire mobile ad exchange Nexage for $107.5m

Millennial Media is to acquire mobile supply-side platform (SSP) and ad exchange Nexage for $107.5m (£65.5m).

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Millennial Media Acquires Nexage for $107.5m

Mobile ad platform Millennial Media has acquired mobile SSP and ad exchange Nexage for $107.5m (£65.6m) in cash and stock.

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Nexage acquired by Jumptap buyer Millennial Media for $108 million

Millennial Media has snapped up another Boston ad tech firm, Nexage, in a deal pegged at $107.5 million. The acquisition follows Baltimore-based Millennial Media’s acquisition of Boston ad tech company Jumptap in August in a deal that was worth more than $200 million at the time.

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Millennial Media Acquires Another Boston Ad Tech Firm; This Time Nexage for $108M

Millennial Media announced Tuesday it will be acquiring Boston-based ad tech firm Nexage for roughly $107.5 million in…

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Millennial Media acquires Nexage for $107.5 million

In a bid to cement its status as a leader in mobile advertising, mobile ad network Millennial Media (NYSE:MM) has acquired RTB platform Nexage for $107.5 million: $22.5 million in cash and approximately $85 million in stock.

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Consolidation Continues With Millennial Media & Nexage Deal

Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round a period of unprecedented M&A activity in the programmatic advertising sector.

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