ScandalEyes Retro Glam Mascara
Build awareness of new mascara and drive engagements with social media on mobile
Rimmel leveraged their existing social channel content to create this dynamic gallery. The ad pulls in the latest images from the brands Tumblr page, and every time they add a new image it is immediately populated into their gallery.
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The unit also had a link to send users through to the brands Youtube page where they could watch videos and further engage.