Generate excitement around launch of new card line for Valentine's Day
The Millennial Media SDK allows advertisers to drive app downloads from within ad units. Instead of being kicked out of the app and back into the app store, an overlay opens containing the app store. Users can then download the app and return to their experience without having to navigate back to their original experience.
In this Choose Your Own Adventure style video ad, when the initial video is finished playing, the user is presented with several choices, and the choice they make changes the video that they will be presented to finish the story.