1500 EcoDiesel Pickup Truck
Introduce football fans to the industry's first light-duty diesel engine
RAM caught users attention by adding movement to the normally static elements of this layout, such as the text and the vehicle lights.
Starting as a banner placement, this ad allows users to choose to see the full screen ad by clicking on it to expand the size. This is a great alternative for those advertisers who find interstitial ads a bit too intrusive.
In mobile, it can be challenging to take up valuable screen real estate for the required legal disclaimers for certian products. This expanding overlay allows the legal copy to be included on the ad in a way that still allows the main messaging to be the star.