We are in the midst of event season. That means audiences from Barcelona to San Francisco gain the benefit of learning what’s new, what’s happening, and what’s next in mobile advertising. As you can imagine, that also means working through key issues that can shape how the industry evolves. Here are some discussions that caught my attention and, to me, are important conversations that shape our industry. more

The pace of change and growth in mobile advertising is extraordinary. Largely due to the pivots and new entrants into the ecosystem, mobile advertising is still largely considered immature. However, the market is dynamically scaling, adding capabilities, consolidating and generally maturing as it searches for equilibrium, efficiency and value. In this noisy market, it’s important to understand what impact a platform has on the value and efficiency of a marketplace. more