Mobile advertising has just taken another important leap forward with the release of the OpenRTB 2.0 specification. Before we talk about what it means (and why you should care), let's talk about what it is. more

We are in the midst of event season. That means audiences from Barcelona to San Francisco gain the benefit of learning what’s new, what’s happening, and what’s next in mobile advertising. As you can imagine, that also means working through key issues that can shape how the industry evolves. Here are some discussions that caught my attention and, to me, are important conversations that shape our industry. more