Market liquidity in mobile advertising has become a fairly common topic in the blogosphere lately – and for good reason. Mobile advertising’s strategic imperative is realizing market liquidity where sellers can readily find buyers that will buy, buyers can readily find the products they want, and buyers and sellers will trade at a mutually determined, fair market price. more

The pace of change and growth in mobile advertising is extraordinary. Largely due to the pivots and new entrants into the ecosystem, mobile advertising is still largely considered immature. However, the market is dynamically scaling, adding capabilities, consolidating and generally maturing as it searches for equilibrium, efficiency and value. In this noisy market, it’s important to understand what impact a platform has on the value and efficiency of a marketplace. more

As a leader in mobile advertising, it’s clear to us (at Nexage) that the growth in the space is going to be driven in large part by mobile real-time bidding (RTB) exchanges. Although we could point to the tremendous growth in our own mobile RTB exchange to support this reality (nearly 200% month-over month and growing), it is more convincing (and marginally less self-serving) to highlight the unique nature of mobile RTB exchanges to paint the picture of the inevitable growth of RTB in mobile. more

We're celebrating 100 billion ad requests! Here's to a 100 billion more... more

Mobile advertising has just taken another important leap forward with the release of the OpenRTB 2.0 specification. Before we talk about what it means (and why you should care), let's talk about what it is. more

We are in the midst of event season. That means audiences from Barcelona to San Francisco gain the benefit of learning what’s new, what’s happening, and what’s next in mobile advertising. As you can imagine, that also means working through key issues that can shape how the industry evolves. Here are some discussions that caught my attention and, to me, are important conversations that shape our industry. more