Market liquidity in mobile advertising has become a fairly common topic in the blogosphere lately – and for good reason. Mobile advertising’s strategic imperative is realizing market liquidity where sellers can readily find buyers that will buy, buyers can readily find the products they want, and buyers and sellers will trade at a mutually determined, fair market price. more

The pace of change and growth in mobile advertising is extraordinary. Largely due to the pivots and new entrants into the ecosystem, mobile advertising is still largely considered immature. However, the market is dynamically scaling, adding capabilities, consolidating and generally maturing as it searches for equilibrium, efficiency and value. In this noisy market, it’s important to understand what impact a platform has on the value and efficiency of a marketplace. more

We're celebrating 100 billion ad requests! Here's to a 100 billion more... more