As a leader in mobile advertising, it’s clear to us (at Nexage) that the growth in the space is going to be driven in large part by mobile real-time bidding (RTB) exchanges. Although we could point to the tremendous growth in our own mobile RTB exchange to support this reality (nearly 200% month-over month and growing), it is more convincing (and marginally less self-serving) to highlight the unique nature of mobile RTB exchanges to paint the picture of the inevitable growth of RTB in mobile. more

Apple’s apparent decision to begin restricting the usage of UDID, although signaled by Apple and fully anticipated by the market, can appear at first glance to be a setback to the industry. Nexage discusses the solutions the industry is already working on... and the criteria the industry should use to select a solution moving forward. more