What a fantastic time to be in mobile. Minutes of use for mobile exceed PC Web usage, sell-through of smartphones and tablets exceed that of PCs, and the buzz around new, mobile-app-originated global brands such as Angry Birds is inescapable.

Mobile is fulfilling its promise: it is becoming more and more integrated into our daily lives, influencing beliefs and world views, enabling new means of interacting, living and even thinking that was science fiction not too long ago. A fantastic time, indeed.

The mobile explosion does, however, have essential issues of property, liberty and privacy that we must wrestle with. Who gets to say when messaging platforms should be throttled or monitored? What tracking is done and how can consumers interact with the trackers? What personal info should be asked for in exchange for free usage of intellectual property? As an industry, we need to find sensible answers to these questions that strikes the right balance, or someone else will that may produce results that limits creativity or our ability to deliver value to our customers. more

The pace of change and growth in mobile advertising is extraordinary. Largely due to the pivots and new entrants into the ecosystem, mobile advertising is still largely considered immature. However, the market is dynamically scaling, adding capabilities, consolidating and generally maturing as it searches for equilibrium, efficiency and value. In this noisy market, it’s important to understand what impact a platform has on the value and efficiency of a marketplace. more

Technology performance. Reliability. Scalability. Resilience. Is this not the sexy, fascinating, and iconic topic that is on top of everyone’s most “talked about” list as we enter 2012? OK, maybe not. But tech performance may, indeed, be the sleeper story of 2012 and beyond. more

The last 30 days have been interesting for us here at Nexage in great due to how to market has responded to two pieces: our Nexage Private Exchange announcement and Ernie's Mashable article on Why 2012 is the Year of Mobile Advertising. We received a significant response in terms of direct comments, tweets, likes, and calls for both. Now to ask "why"? more

Mobile advertising has just taken another important leap forward with the release of the OpenRTB 2.0 specification. Before we talk about what it means (and why you should care), let's talk about what it is. more