Demand More

The latest from Nexage

The Creative Virtuous Cycle

June 12, 2014, 11:27 AM

Virtuous cycles are wonderful things. And a creative virtuous cycle is now squarely in place on the Nexage Exchange. The cycle is quite simple; actions by publishers to increase the inventory of high-impact ad formats such as rich media and video are met with positive actions by media buyers to build and deliver these ads – which compels publishers to build more (and so on). more

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Announcing Nexage SourceKits & OpenRTB Tech Resources

March 13, 2014, 10:01 AM

As the undeniable rise of programmatic advertising reminds us, digital advertising is a tech-driven market where the strength of technology determines success. With RTB as a building block, we’re seeing private exchanges, direct deals, and programmatic direct functionality mature to meet the needs of all participants in the ecosystem. As a thought leader in mobile and programmatic advertising, we’ve always felt that our role includes building standards and technology to enable other members of our industry. It started when we developed the technology that formed OpenRTB Mobile 1.0 and serves as the foundation of programmatic in digital advertising. And it continues with the release of our Nexage SourceKits for rich media and video. more

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Nexage Analytics Report Q4 2013

February 06, 2014, 6:36 PM

We are excited to release our latest Nexage Analytics Report. As background, some of the analytics that we do look at are longstanding trends and dynamics such as the performance of location, the penetration of rich media and video, or the iOS premium relative to Android. Some are more far-reaching and look at signals that the market is changing or progressing. This report points right at one of the more far-reaching considerations in mobile advertising: when do the brands play their hand and ramp up mobile ad spend?  more

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Nexage 2014 Predictions

January 09, 2014, 1:54 AM

Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014.  more

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Nexage Analytics Report Q3 2013

December 17, 2013, 4:22 PM

Our Q3 Nexage Analytics Report provides an initial view of the key dynamics of programmatic technologies, as we see programmatic spending surge on the Nexage Exchange.  more

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How Lifetime Value is Shaping Developers’ Monetization Strategies

Today’s most successful mobile game and app developers share a common mantra: focus on the customer. Developers have designed games and apps that have amazed and delighted consumers; it is fair to say they have changed the way people work, learn, and play.  more

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Building the Mobile Market

November 13, 2013, 7:53 PM

Our fall Nexage Forum focused on building: building the capabilities that give premium publishers and advertisers the real ability to win in an increasingly mobile world. And what a forum it was: standing room only (!!), a beautiful venue, panels that dug into the important issues of the day, and great conversations with our guests, who are ultimately the key actors in the play to build the mobile future. more

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Nexage Forum: Building the Mobile Future

October 29, 2013, 10:31 AM

We are excited to host the Nexage Forum tomorrow in New York at the stunning 10 on the Park at the Time Warner Center. Our event brings together industry leaders from across the market to have an honest and open debate about where we are and where we are going as an industry; and to identify best practices and strategies that companies can consider as mobile advertising emerges as a strategic channel for advertisers and publishers alike.  more

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What the Twitter Acquisition Tells Us About the Market and About Us

September 13, 2013, 4:56 PM

Any acquisition by a major player—in this case Twitter—catches our attention; it certainly catches my attention when it includes a competitor. With Nexage often cited as the leading independent mobile advertising exchange, I thought I would share my thoughts on the acquisition and what it means. more

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The Strength of Tech Matters

June 25, 2013, 11:23 AM

Technology reliability may not be the sexiest topic in the world, but it does have significant economic meaning—and it should be a question you ask your partners to ensure you are leveraging the best technology in the market. This is especially true as programmatic markets take a larger share of spend, with forecasts predicting that programmatic markets will support approximately 40% of mobile ad spend by 2016. That represents $8.6B in the US and $14.7B globally. more

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Data & Mobile Advertising

June 05, 2013, 8:42 PM

Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. It is no different in mobile advertising. more

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Mobile Programmatic Building Blocks: Transparency

May 07, 2013, 12:26 PM

This is the first in a series of blog posts that will explore some of the key capabilities that are required to create the type of high-value market everyone wants to see. These include business controls, data enablement, flexible markets (like guaranteed programmatic), and transparency. more

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Leading Mobile Programmatic

April 24, 2013, 9:20 AM

Nexage is proud to announce that it will Chair the IAB’s newly formed Mobile Programmatic Buying Working Group. This working group is critical and timely, especially as premium publishers and brands accelerate their mobile business and strongly consider how to fully exploit the value of programmatic markets. more

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The Q1 Nexage Analytics Report – Digging Deep in Q1

April 04, 2013, 3:31 PM

One of the great opportunities in providing a premium mobile exchange is the ability to see how buying and selling behaviors evolve over time. By analyzing the dynamics and patterns playing out on the Nexage Exchange, we can take a clear-eyed view to where we are and where we are going as an industry. To share that view, we have released our Q1 Nexage Analytics Report. more

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Ingredients for a (Good) Programmatic Market

March 26, 2013, 11:48 AM

There has been much ado about programmatic markets in ad tech, where opinions decry or promote the value of technology. Here are six lessons from other industries that have already experienced the transition from a people-based to technology-based model—and thoughts on how their lessons can be applied to ad tech. more

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OpenRTB 2.1 is live!

February 21, 2013, 8:15 PM

Building a new marketplace is great work, but it requires more than just building your own technology and innovating to achieve sustainable differentiation in your products. In an emerging space, you must also drive market-wide building blocks. This often comes in the form of standards and common business practices to mature and accelerate the pace of the market as a whole so that each company’s resources are focused on building innovative features instead of trying to differentiate on things like protocols. more

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Deeper Dive: Nexage Connect

December 13, 2012, 12:03 PM

About a month ago we announced the launch of Nexage Connect. With that launch, Nexage became the first mobile advertising exchange to offer third-party data, privacy, and brand safety solutions to publishers, app developers and programmatic buyers via an RTB exchange. This is clearly another milestone for us here at Nexage, and a continuation of our strategy to position the Nexage Exchange as a core enabler of the mobile advertising ecosystem. Aside from further “first to mobile” accolades, the real value being created is for our many exchange partners.  more

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Introducing Nexage Analytics

September 13, 2012, 9:11 AM

Nexage expanded its analytics program to enhance the services to our customers, and enhance our ability to run the best exchange in the market. Here's what our program includes—and a snapshot of auction analytics. more

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The Nexage Ad Server: Liquidity + Campaign Management

June 20, 2012, 12:22 PM

As we accelerate from a successful Series B raise, we wanted to expand our products and technologies to improve how we serve our customers—and how we build this industry. I am pleased to announce the release of the next generation Nexage Ad Server, a full-featured mobile ad server. more

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The Dynamic of Premium Value

May 30, 2012, 2:58 PM

One positive outcome of conference sessions is the opportunity to explore issues and concepts that shape our industry; some issues representing hurdles to the industry, some representing building blocks. One of those issues is the distinction of “premium” and “remnant” inventory.  more

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The Days After: What’s Next After UDID?

April 02, 2012, 6:48 PM

Apple’s apparent decision to begin restricting the usage of UDID, although signaled by Apple and fully anticipated by the market, can appear at first glance to be a setback to the industry. Nexage discusses the solutions the industry is already working on... and the criteria the industry should use to select a solution moving forward. more

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Musings from Recent Industry Events

March 26, 2012, 4:42 PM

We are in the midst of event season. That means audiences from Barcelona to San Francisco gain the benefit of learning what’s new, what’s happening, and what’s next in mobile advertising. As you can imagine, that also means working through key issues that can shape how the industry evolves. Here are some discussions that caught my attention and, to me, are important conversations that shape our industry. more

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OpenRTB 2.0: A Big Step Forward

February 17, 2012, 10:33 AM

Mobile advertising has just taken another important leap forward with the release of the OpenRTB 2.0 specification. Before we talk about what it means (and why you should care), let's talk about what it is. more

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100 Billion Ad Requests!

February 02, 2012, 2:54 PM

We're celebrating 100 billion ad requests! Here's to a 100 billion more... more

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Reactions: Mobile Private Exchange & Beyond

January 24, 2012, 12:00 PM

The last 30 days have been interesting for us here at Nexage in great due to how to market has responded to two pieces: our Nexage Private Exchange announcement and Ernie's Mashable article on Why 2012 is the Year of Mobile Advertising. We received a significant response in terms of direct comments, tweets, likes, and calls for both. Now to ask "why"? more

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Making Technology Performance Sexy

January 11, 2012, 10:55 AM

Technology performance. Reliability. Scalability. Resilience. Is this not the sexy, fascinating, and iconic topic that is on top of everyone’s most “talked about” list as we enter 2012? OK, maybe not. But tech performance may, indeed, be the sleeper story of 2012 and beyond. more

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The Potential & Reality of the Mobile RTB Exchange

November 17, 2011, 12:14 PM

As a leader in mobile advertising, it’s clear to us (at Nexage) that the growth in the space is going to be driven in large part by mobile real-time bidding (RTB) exchanges. Although we could point to the tremendous growth in our own mobile RTB exchange to support this reality (nearly 200% month-over month and growing), it is more convincing (and marginally less self-serving) to highlight the unique nature of mobile RTB exchanges to paint the picture of the inevitable growth of RTB in mobile. more

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The Emerging Market Table Stakes

October 27, 2011, 4:58 PM

The pace of change and growth in mobile advertising is extraordinary. Largely due to the pivots and new entrants into the ecosystem, mobile advertising is still largely considered immature. However, the market is dynamically scaling, adding capabilities, consolidating and generally maturing as it searches for equilibrium, efficiency and value. In this noisy market, it’s important to understand what impact a platform has on the value and efficiency of a marketplace. more

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Market Liquidity: Mobile Advertising’s Strategic Imperative

October 19, 2011, 2:54 PM

Market liquidity in mobile advertising has become a fairly common topic in the blogosphere lately – and for good reason. Mobile advertising’s strategic imperative is realizing market liquidity where sellers can readily find buyers that will buy, buyers can readily find the products they want, and buyers and sellers will trade at a mutually determined, fair market price. more

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The Mobile Era

October 10, 2011, 3:30 PM

What a fantastic time to be in mobile. Minutes of use for mobile exceed PC Web usage, sell-through of smartphones and tablets exceed that of PCs, and the buzz around new, mobile-app-originated global brands such as Angry Birds is inescapable.

Mobile is fulfilling its promise: it is becoming more and more integrated into our daily lives, influencing beliefs and world views, enabling new means of interacting, living and even thinking that was science fiction not too long ago. A fantastic time, indeed.

The mobile explosion does, however, have essential issues of property, liberty and privacy that we must wrestle with. Who gets to say when messaging platforms should be throttled or monitored? What tracking is done and how can consumers interact with the trackers? What personal info should be asked for in exchange for free usage of intellectual property? As an industry, we need to find sensible answers to these questions that strikes the right balance, or someone else will that may produce results that limits creativity or our ability to deliver value to our customers. more

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Welcome to our Demand More Blog

October 10, 2011, 3:28 PM

A welcome note from Ernie Cormier, CEO and president of Nexage. more

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