Demand More

The latest from Nexage

Mobile advertising has just taken another important leap forward with the release of the OpenRTB 2.0 specification. Before we talk about what it means (and why you should care), let's talk about what it is. more

We're celebrating 100 billion ad requests! Here's to a 100 billion more... more

The last 30 days have been interesting for us here at Nexage in great due to how to market has responded to two pieces: our Nexage Private Exchange announcement and Ernie's Mashable article on Why 2012 is the Year of Mobile Advertising. We received a significant response in terms of direct comments, tweets, likes, and calls for both. Now to ask "why"? more

Technology performance. Reliability. Scalability. Resilience. Is this not the sexy, fascinating, and iconic topic that is on top of everyone’s most “talked about” list as we enter 2012? OK, maybe not. But tech performance may, indeed, be the sleeper story of 2012 and beyond. more

As a leader in mobile advertising, it’s clear to us (at Nexage) that the growth in the space is going to be driven in large part by mobile real-time bidding (RTB) exchanges. Although we could point to the tremendous growth in our own mobile RTB exchange to support this reality (nearly 200% month-over month and growing), it is more convincing (and marginally less self-serving) to highlight the unique nature of mobile RTB exchanges to paint the picture of the inevitable growth of RTB in mobile. more