Demand More

The latest from Nexage

This is the first in a series of blog posts that will explore some of the key capabilities that are required to create the type of high-value market everyone wants to see. These include business controls, data enablement, flexible markets (like guaranteed programmatic), and transparency. more

Nexage is proud to announce that it will Chair the IAB’s newly formed Mobile Programmatic Buying Working Group. This working group is critical and timely, especially as premium publishers and brands accelerate their mobile business and strongly consider how to fully exploit the value of programmatic markets. more

One of the great opportunities in providing a premium mobile exchange is the ability to see how buying and selling behaviors evolve over time. By analyzing the dynamics and patterns playing out on the Nexage Exchange, we can take a clear-eyed view to where we are and where we are going as an industry. To share that view, we have released our Q1 Nexage Analytics Report. more

There has been much ado about programmatic markets in ad tech, where opinions decry or promote the value of technology. Here are six lessons from other industries that have already experienced the transition from a people-based to technology-based model—and thoughts on how their lessons can be applied to ad tech. more

Building a new marketplace is great work, but it requires more than just building your own technology and innovating to achieve sustainable differentiation in your products. In an emerging space, you must also drive market-wide building blocks. This often comes in the form of standards and common business practices to mature and accelerate the pace of the market as a whole so that each company’s resources are focused on building innovative features instead of trying to differentiate on things like protocols. more

About a month ago we announced the launch of Nexage Connect. With that launch, Nexage became the first mobile advertising exchange to offer third-party data, privacy, and brand safety solutions to publishers, app developers and programmatic buyers via an RTB exchange. This is clearly another milestone for us here at Nexage, and a continuation of our strategy to position the Nexage Exchange as a core enabler of the mobile advertising ecosystem. Aside from further “first to mobile” accolades, the real value being created is for our many exchange partners.  more

Nexage expanded its analytics program to enhance the services to our customers, and enhance our ability to run the best exchange in the market. Here's what our program includes—and a snapshot of auction analytics. more

As we accelerate from a successful Series B raise, we wanted to expand our products and technologies to improve how we serve our customers—and how we build this industry. I am pleased to announce the release of the next generation Nexage Ad Server, a full-featured mobile ad server. more

One positive outcome of conference sessions is the opportunity to explore issues and concepts that shape our industry; some issues representing hurdles to the industry, some representing building blocks. One of those issues is the distinction of “premium” and “remnant” inventory.  more

Apple’s apparent decision to begin restricting the usage of UDID, although signaled by Apple and fully anticipated by the market, can appear at first glance to be a setback to the industry. Nexage discusses the solutions the industry is already working on... and the criteria the industry should use to select a solution moving forward. more

We are in the midst of event season. That means audiences from Barcelona to San Francisco gain the benefit of learning what’s new, what’s happening, and what’s next in mobile advertising. As you can imagine, that also means working through key issues that can shape how the industry evolves. Here are some discussions that caught my attention and, to me, are important conversations that shape our industry. more

Mobile advertising has just taken another important leap forward with the release of the OpenRTB 2.0 specification. Before we talk about what it means (and why you should care), let's talk about what it is. more

We're celebrating 100 billion ad requests! Here's to a 100 billion more... more

The last 30 days have been interesting for us here at Nexage in great due to how to market has responded to two pieces: our Nexage Private Exchange announcement and Ernie's Mashable article on Why 2012 is the Year of Mobile Advertising. We received a significant response in terms of direct comments, tweets, likes, and calls for both. Now to ask "why"? more

Technology performance. Reliability. Scalability. Resilience. Is this not the sexy, fascinating, and iconic topic that is on top of everyone’s most “talked about” list as we enter 2012? OK, maybe not. But tech performance may, indeed, be the sleeper story of 2012 and beyond. more

As a leader in mobile advertising, it’s clear to us (at Nexage) that the growth in the space is going to be driven in large part by mobile real-time bidding (RTB) exchanges. Although we could point to the tremendous growth in our own mobile RTB exchange to support this reality (nearly 200% month-over month and growing), it is more convincing (and marginally less self-serving) to highlight the unique nature of mobile RTB exchanges to paint the picture of the inevitable growth of RTB in mobile. more

The pace of change and growth in mobile advertising is extraordinary. Largely due to the pivots and new entrants into the ecosystem, mobile advertising is still largely considered immature. However, the market is dynamically scaling, adding capabilities, consolidating and generally maturing as it searches for equilibrium, efficiency and value. In this noisy market, it’s important to understand what impact a platform has on the value and efficiency of a marketplace. more

Market liquidity in mobile advertising has become a fairly common topic in the blogosphere lately – and for good reason. Mobile advertising’s strategic imperative is realizing market liquidity where sellers can readily find buyers that will buy, buyers can readily find the products they want, and buyers and sellers will trade at a mutually determined, fair market price. more

What a fantastic time to be in mobile. Minutes of use for mobile exceed PC Web usage, sell-through of smartphones and tablets exceed that of PCs, and the buzz around new, mobile-app-originated global brands such as Angry Birds is inescapable.

Mobile is fulfilling its promise: it is becoming more and more integrated into our daily lives, influencing beliefs and world views, enabling new means of interacting, living and even thinking that was science fiction not too long ago. A fantastic time, indeed.

The mobile explosion does, however, have essential issues of property, liberty and privacy that we must wrestle with. Who gets to say when messaging platforms should be throttled or monitored? What tracking is done and how can consumers interact with the trackers? What personal info should be asked for in exchange for free usage of intellectual property? As an industry, we need to find sensible answers to these questions that strikes the right balance, or someone else will that may produce results that limits creativity or our ability to deliver value to our customers. more

A welcome note from Ernie Cormier, CEO and president of Nexage. more