Nexage Connect

Data is fuel, especially in a mobile environment rapidly shifting from buying inventory to buying audience.

Nexage Connect delivers that fuel by integrating a portfolio of audience segments, contextual data, enriched location signals, and universal identifiers—all supported by privacy controls.

Nexage also enriches data to enhance transparency and value.  Nexage provides:

  • Reverse geocoding to expand the availability of location parameters without integrity loss of the location signal
  • Lat/long context so that buyers can determine if the lat/long is GPS derived or centroid derived
  • Carrier and device information
  • Session depth indicators (SDI) to give buyers a sense of where the ad is in the sequence of the user’s session
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