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Press Releases at NEXAGE
NEXAGE launches Click-to-Video mobile advertising solution for Advertisers
ipsh!, part of Omnicom Group, will be using the PhoneCast powered mobile video advertising solution to promote their clients’s new Products, Movies and TV Shows
Fremont, CA August 15, 2007: Nexage (www.Nexage.com), a leading mobile video solution provider, announced today the launch of their Click to Video mobile advertising solution. Advertisers can use the Click-to-Video landing page service, which is based on Nexage’s PhoneCast platform, to deliver mobile video Ad campaigns accessible to 550 million mobile phones consisting of over 450 phones models operating on more than 350 wireless networks worldwide.
The Click-to-Video solution is a self service tool that enables advertisers to create mobile web pages and load videos for mobile campaign. Key functionality includes:
- Custom templates to make mobile web page creation quick and easy
- Feedback pages to enable users to submit feedback, email addresses and phone numbers
- A drop down menu driven functionality that provides control over page layout
- A simulated mobile screen to help advertisers tailor their WAP pages for mobile devices
- Tools to enable advertisers to preview their landing page on a mobile device
- A hosted solution for advertiser’s WAP pages and videos
- Enabling of video ingestion, encoding, phone and carrier detection and video delivery via streaming or download to most phones on most operator networks worldwide.
ipsh! a mobile marketing agency and part of the Omnicom Group, will be using Nexage’s solution to help advertisers promote their new products, movies and television programs on mobile devices.
"The mobile channel has become very important for Advertisers wanting to reach a younger audience." said Dev Gandhi, CEO of NEXAGE. "We are providing a mobile advertisement solution along with ipsh! that makes it possible for advertisers to reach mobile users on most phones on most operators worldwide."
"ipsh! is pleased to partner with Nexage to provide the Click-to-Video mobile advertisement solution," said Mike Jelley, Co-founder of ipsh!. "The growing consumer demand for video on the cell phone has opened up new opportunities for advertisers to reach the young and active."
Multiple Click-to-Video Ad campaigns started earlier this month to promote the launch of Movies and Television shows. The Click-to-Video service for Advertisers is powered by NEXAGE’s PhoneCast platform, a white label mobile video solution for Media companies.
About NEXAGE, Inc.
NEXAGE is a Fremont, CA based wireless and multimedia software and services company focused on developing and implementing Mobile Video Solutions with an addressable market of 550 million mobile phones consisting of over 450 phones models operating on more than 350 wireless networks worldwide. The NEXAGE PhoneCast platform is a white label mobile video solution for Media companies, advertisers, and content aggregators. The PhoneCast platform provides auto content ingestion, encoding, management, publishing, and delivery of streaming mobile video content. It is a carrier-grade, end-to-end platform integrated with existing mobile ad networks.
About ipsh!net, Inc.
ipsh! is the award-winning, full service, global mobile marketing agency. With hundreds of campaigns executed since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, Dallas and New York.
ipsh! is a part of Omnicom Group Inc. (NYSE: OMC - News; www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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